YOUR AD ON A KITCHEN TABLE, NOT A FEED
Shared postcard direct mail marketing, delivered to every home in your postcode. No competitor anywhere on the card. Cost is split between a handful of local businesses, so your cost per door drops to pennies.
Shared postcard direct mail.
We print a single high-impact direct mail postcard, sell space on it to a handful of local businesses, and post one to every home in your area. Royal Mail delivers it and your customers read it.
You get measurable reach without paying for a solo mailshot. The cost is split, the audience is shared, and the card lands on the kitchen table, not at the bottom of a feed.
Print beats noise.
Local buyers are drowning in digital ads. A physical card they can hold is harder to ignore and harder to forget
Every card lands in a real letterbox via Royal Mail. No bots, no scroll-past, no ad-blocker.
Direct mail sits on kitchen counters and fridges for weeks. A digital ad gets 1.7 seconds.
Physical print is processed more deeply than screen ads. People remember who you are.
Splitting one mailer across a handful of advertisers cuts your cost per household to pennies.
Not all print is equal.
Local magazines sell you a box on page 34 next to 300 other businesses. We do the opposite.
Thin, low-grade paper
Heavy & glossy premium card stock
Mostly black and white
Full colour throughout
300+ advertisers on the same page run
A handful of businesses per card
None, your rivals sit beside you
One advert per trade category. You have full ownership and exposure for your category
Small box, one of many
Large, designed to be seen
40+ pages, your ad gets lost
Two sides, nothing to flick past
Straight in the recycling
Fridge-worthy, offer and QR code
Templated, text heavy and forgettable
Custom designed for your business
No idea if it worked
Dynamic QR code with real scan data at no additional cost
FOUR STEPS.
- 1Pick your ad
Choose where your advert sits on the shared postcard
- 2Provide artwork
Send us your advert, or we can create it for free with unlimited iterations.
- 3Sit back
We handle design, production, printing & distribution.
- 4Track your ROI
Track results with a unique QR code or CTA on your advert. See exactly what works.
WHEN YOU BOOK AN ADVERTISING SPOT, YOU GET
- FREEPremium custom ad design
Typically £100+
- FREECustom offer design & copy
Typically £50–£100+
- FREERevisions until you're happy
Typically £5–£10 per revision
- FREEDYNAMIC QR CODE FOR ROI TRACKING
Typically £20 / month
Dynamic QR codes let us track real scans on your card, so you see exactly how many people have engaged with your advert
Every design is custom-built for your business
FAQs.
Common questions about shared postcard direct mail marketing and postcode targeting across the UK.
What is direct mail marketing?
Direct mail marketing is advertising delivered as a physical item, usually a postcard, letter or leaflet It puts your brand in front of real households instead of competing for attention in a feed.
Does direct mail marketing still work in the UK?
Yes. Printed mail is opened, handled and kept on kitchen counters for weeks, and studies consistently show it's remembered more deeply than digital ads. For local businesses, a Royal Mail door-drop reaches every home in a postcode with no algorithm in the way.
How much does shared postcard direct mail cost?
Because the card is shared between a handful of local businesses, your cost per home drops to pennies. Exact pricing depends on the postcodes you want to reach; get in touch for a quote.
How does postcode targeting work?
We send a postcard to every residential household inside a postcode. It's geographic targeting at street level, so your advert only lands with the local audience you actually want as customers.
Who delivers the postcards?
Royal Mail. Cards go out through their door-to-door service, so every address inside your chosen postcode receives one alongside their normal post.
How do I track results from a printed postcard?
Each advert can carry a dynamic QR code (and/or a unique call to action) so we can count real scans and visits back to your business. You see exactly how many people engaged with your advert. It's then up to you (the advertiser) to craft a compelling offer and convert leads when they land on your website
Will my advert share the card with a competitor?
No. We give one slot per trade per card, so you're the only business in your category. No one else in your industry will appear next to you. This positions your business as the preferred solution in your local market.
How do I get started?
Reach using the form below and we'll come back with availability, pricing and next steps.
WANT EXPOSURE TO YOUR LOCAL AUDIENCE?
Tell us a little about your business and we'll be in touch to talk through how it works.
Prefer email?
hello@wolfmilkpublishing.co.uk